By John Chola

Puma Energy Zambia has announced plans to invest more than US$12 million in aviation fuel infrastructure while rolling out the country’s first fully integrated digital loyalty programme for the fuel retail sector, showing its confidence in Zambia’s long-term economic outlook.

Speaking at a media briefing ahead of the August 5 launch of Puma PRIS, Managing Director Zwelithini Mlotshwa said the mobile application transforms customer engagement by rewarding motorists every time they buy fuel or shop at Puma convenience stores.

Already operating in Botswana, Malawi, Tanzania and Zimbabwe, the app allows customers to pay for fuel and in-store purchases while earning points redeemable for fuel, lubricants, groceries, airtime and other products through partner businesses.

“Our interaction with customers has always been transactional. Now there is a reason for them to come back every time because they are rewarded and can see those rewards directly on their phones,” Mlotshwa said.

Retail Manager Wongani Vinkhumbo said Puma PRIS was developed in response to years of customer requests for a loyalty programme and is already used by more than 1.7 million customers across Africa.

Beyond digital innovation, Mlotshwa revealed that Puma Energy has opened four new service stations in the first half of 2026 and plans to commission another eight before year-end, expanding its national network from 72 to 84 stations.

The company and its joint venture partners are also investing US$12 million to double aviation fuel storage capacity at Kenneth Kaunda International Airport from 1.5 million litres to 3 million litres by the end of next year, alongside the installation of a modern hydrant refuelling system.

Puma Energy is further increasing petrol and diesel storage capacity by seven million litres, with the first two million litres already commissioned.

Mlotshwa said the investments demonstrate Puma Energy’s long-term commitment to Zambia’s economy, fuel security and the growth of the aviation and tourism sectors.

“We’re investing with confidence because capacity built today drives tomorrow’s performance,” he said.

Despite operating fewer service stations than some competitors, Mlotshwa said Puma remains Zambia’s leading fuel retailer by sales volumes per station, attributing the performance to strong customer loyalty and a strategy of investing only where long-term growth prospects justify expansion.