Airtel Zambia has launched its Bundle Bonanza promotion, an initiative designed to reward customers for purchasing eligible mobile bundles through the MyAirtel App while accelerating digital adoption.

The campaign offers customers opportunities to win smartphones, bicycles, grocery hampers, shopping vouchers and solar home kits, with a brand new Toyota Hilux set to be awarded as the grand prize in January 2027. The promotion makes eligible app transactions an opportunity for customers to access rewards while purchasing mobile services.

Speaking at the launch, Airtel Zambia Marketing Director Pratyush Ghosh said the initiative aims to encourage customers to use the application for more than checking account balances. He highlighted the platform’s convenience, visual interface and security as key features supporting a better customer experience.

Under the promotion, customers earn entries into prize draws based on the amount spent on qualifying bundles through the MyAirtel App. For example, a K10 daily bundle earns 10 entries valid for 24 hours, while a K100 monthly bundle earns 100 entries valid for 30 days. Purchases made through USSD do not qualify.

The campaign reflects Airtel Zambia’s continued investment in digital customer engagement, positioning the MyAirtel App as a central platform for accessing mobile services, purchasing bundles and managing transactions.

Airtel has also indicated that additional rewards for activities conducted through the application could be introduced in the coming months. Customers are encouraged to make eligible purchases directly through the app and follow Airtel Zambia’s official communication channels for campaign updates and applicable terms and conditions.